The travel niche is the most competitive industry in Bali next to accommodations. With over 5 million foreign tourists a year, the Bali tour and travel industry is a huge market.

Your Bali Guide arranges guided volcano treks, river rafting trips and cultural tours throughout Bali. They wanted a website that would reflect the quality of activities they provide so website visitors understand that they are a top provider in the competitive tour guide space.

For marketing, the objective is to drive as much of the travel market as possible with an advertising approach that not only competes, but dominates the market.

Our first objective was to build a site that was extremely user friendly and gives visitors just the information they need to book a tour. We also needed to establish credibility in a crowded market as well as trust and reliability.

In order to do this, we had to approach the project from multiple angles involving the website, landing pages, Google ads and social media.

The market is highly competitive, but the major challenge is the competitive and often, cut-throat market. Competitors are actively involved in click fraud schemes as well as spam to cut the legs from legitimate services. When one company begins to dominate, they become a target for competitors.

Other challenges include the language barrier. In order to create a professional looking website and ads that communicate services accurately and convincingly, we had to write most of the copy. We needed to learn the business inside and out and understand what made consumers purchase.

We also needed to implement a payment processing platform that was easy, intuitive and trusted by western consumers. Many visitors to Indonesia are afraid of scams and unreliable businesses.

We accomplished all that we set out to do

After testing and user feedback, we made the final adjustments to the website and have created a tour guide service platform that is intuitive, secure, trustworthy and informative. We give the visitor everything they need to know in an easy-to-read format. Purchasing is easy and verified through PayPal’s secure purchasing platform.

The advertising reflects the quality and trustworthiness of the client and drives more and more new customers every day. Your Bali Guide continues to grow and is quickly becoming the number one service in Bali for Mt Batur sunrise treks as well as well as jungle and volcano hikes.