Case study · Web Design & Development
One web team for
a family of companies.
Libra Software Group owns a family of supply-chain software companies, each with its own website. For more than two years we were the web team behind all of them.
- 1,300+
- hours of work over two years
- +110%
- conversion rate on Logimax, year over year
- +33%
- conversion rate on ASC Software, year over year
The problem
Every time Libra acquired a company, it inherited another website: different platforms, different hosts, different page builders and a backlog of fixes.
Their marketing team needed one partner who could keep every site fast, consistent and converting, without a separate agency for each brand.
What we built
Moves without losing traffic
We moved Sphere WMS off HubSpot’s website builder and onto WordPress, page by page, and moved other company sites onto WP Engine hosting.
New home pages
Redesigned home pages for Sphere WMS and ASC Software, including a looping hero video.
One system across every brand
Shared call-to-action blocks, footers, demo request forms and blog layouts that work the same way across Sphere, ASC, Argos, Logimax and Cadre.
Faster, cleaner sites
Core Web Vitals improvements, Search Console fixes, structured data and RSS feeds that show the right images.
Measurement and security
Google Analytics event tracking, Microsoft Clarity, regular performance reports and two-step login across every WordPress site.
What changed
- Conversion rates rose year over year on Logimax (up 110%) and ASC Software (up 33%).
- ASC Software’s clicks from Google climbed month after month, passing 800 clicks in 28 days.
- Libra’s marketing team had one partner for every brand, with weekly task reports showing exactly where the hours went.
“Communication was seamless … consistently responsive, transparent, and proactive in sharing updates. … We’ve seen real value from his work and look forward to future collaborations.”
Managing more than
one website?
Tell us how many sites you’re juggling. We’ll tell you how we’d bring them under one roof.
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