Hi Carlos, thanks for the question. Technical SEO is kind of what you’d expect and I touch on it a bit in the post. It’s all the stuff web design agencies like us do on the back end to get your website crawled, indexed and categorized properly by Google and the other search engines. It involves efficient code, optimized pages for page load speed and mobile compatibility among many, many other things. So for example, we know that fast loading pages is A Google ranking factor so when we develop a web page, we make sure it loads fast. Having an SSL certificate is a ranking factor as well so we check for it and make sure the site has it. We make sure the title elements are structured properly, are the proper length, contain keywords and have a compelling call-to-action. Most people who are not in the web design business (even many who are) don’t know how to do any of that. Our team does all of it.

To further illustrate my point, we break down SEO into 3 areas; technical SEO, content creation and inbound links. Content and links are your job as the site owner. Technical SEO is up to us as the design and development team.

Wht is technical SEO vs normal SEO?

Hey Derek, thanks for your comment. My point was to give business owners who don’t know SEO steps on how they can improve their visibility in search as Jeff and Yando suggested. Of course, crawlability is one of the most important parts of SEO. If your site can’t get crawled by bots then nothing else you do matters. But I wouldn’t expect most business owners to know how to check for that. They rely on professionals like us. This post is about real actions that have real results. Hope that clarifies it.

@Derek, Did you not even read the post? Or are you just cherry picking just to criticize.

Thanks for the kind words BB.

Sorry, I do not.

I don’t think that was the point of the post. Technical SEO is important, but Dino is trying to keep it simple for most business owners who don’t know how to do it.

Do you recommend any SEO guys?

Well, it depends. As I mentioned in the post, I usually do not recommend using an SEO agency. If you can find a good PR agency that understands SEO, that’s your best bet, but they can be pricey. There are really cheap SEO agencies out there that you can find on Upwork, but you pay for what you get. Sometimes you pay and don’t “get” at all. Be careful using an agency. Really make sure they have legit references and know what they’re doing.