Complete Website Design

What is Performance Design?

It’s a design process that is hyper-focused on achieving your goals. Our experienced web designers and developers work alongside our conversion scientists to build you a website that is not only beautiful, but is optimized and tested to drive results.

Here’s What You Get with a Cabaretti Designed Website

Modern designs with clean, intuitive user experiences

Modern Designs

Everyone wants a pretty website. Our designers use the latest technology to add usability features and animations to your website to create a lively experience. Our design style is clean and functional. We use images that support your message and colors that attract readers. Fonts are clean and easy to read with adequate spacing.

If your content is text heavy, our design team can fit it all on the page without it looking cluttered or overwhelming to the reader.

User Experience

User Experience (UX) ensures your visitors find the content they need and can easily navigate your site. We design the user interface (UI) to remove the friction that prevents conversions. We make user flows that are intuitive, easy to follow and pleasant to look at. Your visitor will love being on your website. More importantly, they’ll convert.

Professionally Written Content

Strong content today is so difficult to get right that most web design agencies no longer offer copywriting services. Our writers are professionals. Grammar and usage is always correct and content is written only after extensive research about your company and customer is completed.

We provide useful, compelling content for the user, not fluff and meaningless words just to fill the page. We’ll leave that to your competitors. Landing pages convert, titles grab the reader’s attention and calls-to-action drive engagement.

Professional developers that provide solutions to the most challenging problems

Perfect on All Devices & Screen Sizes

Most web developers rely entirely on the responsive feature of your WordPress theme. That means your website “should respond” to the size of any screen, but if your website is custom (and all of them are), the responsive feature will break down. Because your website is unique to you and your visitors, the responsive feature needs customization as well.

Our developers use sophisticated tools as well as live testing to check your website on all browsers, operating systems, devices and screen sizes. We guarantee it shows the way you want it to, no matter what device or screen size your customer is using.

Fast Loading Pages

Make sure you aren’t losing customers due to slow loading pages. All pages of your website are tested to ensure they load quickly and easily. Our objective is 2 seconds or less, but for any page that is loading slower than 3 seconds, we’ll re-work it for the best performance possible.

WordPress

We believe WordPress is the most versatile site building tool and our in-house developers are WordPress experts. We teach WordPress customization and optimization at workshops and conferences so with Cabaretti, you get the teacher, not the student..

When we hand over the website to you, we can show you how to easily make updates, insert blog posts and change out images without hiring a developer. It provides you easy control after we’re finished.

Nonetheless, we can design an HTML site upon request.

All 3rd Party Platforms

We add all necessary third party profiles to your website like Google Analytics, Google Search Console and your Google My Business profile (if appropriate). We’ll optimize all the settings and set up goal tracking and event tracking should you need it – all at no extra charge.

Our Certified Google Partners will even show you how to read the data.

Websites specifically designed to drive engagement and sales

Research & Testing

We don’t begin any web design project without an intimate understanding of your visitor and what drives them. This is done through research and data mining.

Though we’re pretty confident that we design websites that visitors will love, nobody’s perfect. Therefore, we add a testing phase after completion. We A/B test landing pages, titles, CTA’s and more. We continue to read the performance data, gaining insights from over 100 recordings of visitors using your new website.

If your website isn’t performing better than it was prior to the redesign, we’ll keep working on it until it does.

3 Quality Control Checks

That’s right, throughout the design process, each age on your website will undergo 3 quality control checks to make sure everything is developed correctly. We build on a private url or staging site that you have access to so you can monitor our progress every step of the way.

Optimized for Search (SEO)

We implement over 150 technical SEO ranking factors to your website so consumers see your business in Google, Yahoo, Bing and others. We include structured data that show rich snippets in search pages. These help make your website stand out from the others in Google by showing calendar events, deals, menu items and more.

We run tests to make sure your website is crawled and indexed by search engines. We check for broken links and crawl errors that might hurt your search ranking.

All work is guaranteed – if you don’t like it, you don’t pay

Our Guarantee

We’re so confident that you will love our work and extraordinary customer service that if you’re not completely satisfied with your new website, we’ll refund your money. Please read the details of our guarantee here.

60 Days Custom Support, Post Launch

We know clients hate when a web designer losses interest before the project is completed. We hear the horror stories. Therefore, to show you that we run through the finish line, your final payment isn’t due until you give us authorization to launch your new website.

Furthermore, we provide an additional 60 days of support after your website goes live. We do this to ensure everything is working the way you want it to. During this period, we conduct testing, watch user recordings to see what visitors like and don’t like. We’ll even redesign pages and elements of pages if you’re not happy with any of it. Please read our guarantee for a full description of our policies after migration.

You Own your Website

We know some web design and marketing agencies require you to sign a multi-month or even multi-year contract and take control of your website. If you break the contract, they get the website. Agencies that engage in such contracts are not very confident about their own quality.

Cabaretti will never hold your website hostage. You own it. It’s your URL and you get the logins. You can cancel service at any time.

How ‘Extraordinary’ Gets Done

Pre-Design

Our analysts mine for data and examine your market to determine precisely what makes your visitors convert.

Design & Development

Armed with accurate visitor data, we design & develop a user experience that is clean, modern, and easy to navigate. Most of all, your website will drive conversions.

The Launch

Before we migrate your new website, we conduct our first of 3 quality control procedures. After migration, we conduct the second, ensuring fast page load speeds and compatibility on all desktop screens and mobile devices.

Performance Measurement

Once your website is live and operational, we measure performance with testing, user recordings and more data gathering. We make whatever changes you require over the next 60 days without added charges.

Drive Conversions

Your site was set up with the leading technical SEO best practices so it will be visible in search results very quickly. Regardless, let our certified Google Partners set up a top-of-the-line digital advertising campaign for you to start driving conversions immediately. Go here for more.